Part of the BGG transformation is creating an uniform recognizable brand across all territories that reflects the groups value proposition and that appeals to all customers in the current and future territories.

Let's create a new brand together! You are the brand and that is why we need your help! To get this going we’ll need a new name for the company and we want you to come up with it. The name you come up with should:

• Be usable and pronounceable on all islands (an international name)
• Not have a negative association
• Not be an existing name
• Not be associated with Guardian Group Fatum

We'd also like to know why you chose the name and should you feel inspired you can amplify this name with a short tagline/slogan. So in short:

• New name
• short tagline/slogan
• Why you chose the name

How we'll pick the name:

• There will be a jury appointed by management
• There is a possibility that none of the proposed names are suitable, should this be the case another name will be chosen
• It is also possible that the submitted name/tagline/slogan can be adjusted or chosen separately

Click here to participate and win!